Direct Mail is a popular and effective tool for multi-channel marketing campaigns. There has been a lot of talk that Digital Marketing will make Direct Marketing tactics obsolete but we have seen just the opposite. There is an even greater chance of being seen using physical mail pieces because the competition for attention in that area is much less than in the digital space.
What is Direct Mailing?
Direct Marketing is a form of advertising through the physical mail service. Advertising items such as personalized post cards, brochures that include special offers, coupons and more are sent to specific target audiences.
Consolidated Solutions applies our expertise to help businesses effectively utilize successful mailing campaigns in their multi-channel communications campaigns. As a result, we are able to increase client ROI, drive higher response rates, attract new customers and improve customer retention. Our team has a track record for helping businesses boost sales through utilizing database and strategic consumer marketing lists, which helps in reducing waste and maximizing profitable results.
In addition, we stay current on mailing costs and regulatory changes through our participation in national postal organizations, such as The Mailers’ Technical Advisory Committee. We build relationships with key postal management personnel and industry associations. These efforts help us advise our clients of the best mailing rates and keep them in constant compliance with mailing standards.
Coupons, post cards that have offers included, free samples, flyers, catalogs including sales, promotional collateral and more.
Direct mail is a type of marketing that sends promotional material directly to your house or business. Mail helps drive business and sales due to sharing exciting news of promotions or information about your company.
We don’t want to waste your time any more than we want to waste ours. But, if you’re curious about how Consolidated Solutions might be able to help you, we believe just talking it out would be time well spent.
Consolidated Solutions is a full-service marketing execution company dedicated to producing personalized solutions, designed to increase brand awareness and fuel growth. Our team of professionals deliver more than a menu of products and services. We dig deeper into your business – auditing your processes and collaborating with your designers, using state-of-the-art equipment, web-based technologies and data security capabilities to optimize your brand communications tactics and accelerate your business objectives.
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